Kathleen Zinck is an environmental and health writer focused on mother nature, wellness, organics and spiritual evolution.

She is a media savvy marketing communications consultant with strategic positioning expertise. She has special interest in organic agriculture, environmental issues, healthy aging, wellness and nutrition. She works with leading organizations and health and wellness professionals to build brand and revenue with strategic communications.

She has worked extensively with naturopathic doctors, wellness professionals, businesses and non-profits on marketing and communications projects and specializes in developing end to end communications strategy and creative concepts that help clients differentiate in competitive markets.

She has a passion for social and environmental issues and believes that good communications and storytelling play an important role driving revenue as well as creating social change.

She is founder and managing partner of Momentum Communications.

Outreach Marketing

  • Freelance Writing
  • Social Media PR Campaigns

Marketing Communications Services

  • Competitive Environment & Analysis
  • Situational Analysis (Internal Audit)
  • Strategic Marketing Objectives
  • Communications Objectives
  • Competitive Positioning Strategy
  • Integrated Marketing & Communications Plan
  • Business and Creative Writing – articles, reports, competitive research, public relations, media releases, Web 2.0 content, web content, direct marketing, ad copy, technical and science writing. I’m also a poet.
  • Communications and Marketing Management – Creative and marketing strategy development, communications planning and execution, campaign development, public relations.

Clients & Writing Assignments

  • Seeds of Hope Foundation, Canadian Organic Growers, Greenpeace, Pure Intent Healing Arts Centre, Ottawa Jazz Festival, Centre for Biological Medicine, Echo Advertising, Weave Communications, Enterprising Visions, Health Canada, Mitel Corporation, IAM Music, Rundle’s Contracting, Learning Measures, Real Estate Marketing Magazine

Work

CTI Datacom Inc., Montreal, Quebec (Network Consulting & Engineering Firm)

Marketing Communications Manager, 1999 – 2001

Management Systems Resources (MSR) Inc, Toronto, Ontario (Software Developer)

Technical Writer, 1998 – 1999

Proform Software International Inc., Ottawa, Ontario, (Software Developer)

Marketing Communications Manager, 1992 – 1998

Accomplishments

  • Develop successful media communications and public relations programs that properly position organizations in tight markets
  • Facilitated a marketing communications agency successful penetration into two new sectors with business development and PR initiatives
  • Created brochures and supporting materials that contributed to maximum-capacity attendance at sales conference for a leading telecommunications consultancy firm
  • Reached 120% of customer acquisition target, capturing 200 new leads in six months following development and launch of an integrated niche-marketing campaign in telecom markets
  • Wrote media releases that increased jazz festival audience by 150% in youth demographic
  • Wrote media releases that inspired feature article in leading Ottawa newspaper
  • Member, Writers & Editors Network of Toronto
  • Green Enterprise Toronto member
  • Poet and fiction writer, member of several writing and critiquing groups
  • Volunteer: The Yellow Door Learning Centre, Ottawa Jazz Festival, literacy volunteer-Toronto Public Library, Conservation Council of Ontario
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One Response to “Environmental & Health Writing”


  1. […] Kathleen Zinck is a Toronto freelance writer, environmental advocate, communications and social marketing consultant. As a marketing manager in the high tech sector for many years, she is experienced in positioning and marketing strategies that differentiate companies in challenging environments. She helps clients create communications that leverage brand and technology in an ever-changing landscape. She believes in the power of the individual, a strong community and volunteering as a stepping stone to new possibilities. She has special interest in healthy aging, nutrition, wellness, organic agriculture and environmental conservation. She enjoys being outdoors, creative writing, poetry, canoeing, travel, music festivals and yoga when she’s not writing. […]

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